The Holiday Season has arrived, or is currently in full swing (we are talking to you if you started decorating your house for the winter holidays as soon as the last trick ‘r treater left your door), and so with it comes a huge amount of potential customers and sales...

A Call-to-Action (CTA) is a phrase, a line of text or link that prompts your visitors to take a next step on your website. CTAs are you telling a visitor to do something in order to receive information, to talk to someone or to make a purchase. We know they are...

If you’re a small business owner and are looking for cost-effective and interesting marketing methods to grow your business and client list, we’ve got some options for you. With almost half of the worldwide population now on the Internet, the potential reach of...

It’s no secret that, in order to expand your business, you need to increase your online presence. If you are not visible online then how can people find you? Promoting your business online may seem daunting with all the resources out there, but it is feasible. Read...

Business is good - Your products are selling and you’re making money. That alone is a major success! But what if there was something more you could do to get the ball rolling just a little faster? Would you be even more tempted to keep reading if we told...

A business website is essential in today’s competitive marketplace. Your website is your way of communicating with the world, and is often the first impression that you have on a potential customer. But building a great website doesn’t have to be a difficult task....

The fact that there are more than 40 million business pages on Facebook is definitely some kind of sign. Your business needs a Facebook page. However, many business questions if they need both a Facebook page and a website and the answer is, yes, yes, yes. We say to...

Consumers and retailers everywhere can feel the holiday noise. The noise that begins the first week of November and sticks around until the first week of the New Year. From Black Friday Sales, Small Business Saturday, Cyber Monday and on through Christmas Eve, we are...

It doesn’t matter if you’re a full-time employee, an entrepreneur, a student, or a freelancer, when it comes to making connections, generating leads, and getting feedback on your ideas, having an extensive network is invaluable. The more people you know, the better...

Every small business owner knows the importance of making a good impression. That’s why so many spend a lot of time branding their website’s URL. They know that whether they’re shaking hands with colleagues at a networking event, handing out business cards, or posting...