A business website, no matter how basic, requires some strategy built around it, from the font and color scheme to the content and domain name. This might sound overwhelming, but don’t fret. We turned to Sarah Fruy, a pro when it comes to marketing, digital...

Making sure your business ranks at the top of local search is just one step to making sure customers can find you online. Placing your small local business on a free listing site is another (yet equally important) way to reach locals.   But where do you start?   From...

Once upon a time, branding simply referred to a company’s name, logo, tagline and symbol. Now that the Internet plays such a huge role in marketing, branding has evolved to encompass so much more, and thus has become a critical component to success. Nowadays, you have...

Local search optimization can make or break your small business. So once in awhile, ask yourself, can customers find your business with a quick Google search? To succeed online, all businesses have to implement some level of search engine optimization (SEO) strategy....

Your domain name isn’t just the words you type into the address bar at the top of your Internet browser. A lot of businesses don’t give their domain names that much thought because they don’t realize the importance, but it’s one of the most critical aspects of your...

The Holiday Season has arrived, or is currently in full swing (we are talking to you if you started decorating your house for the winter holidays as soon as the last trick ‘r treater left your door), and so with it comes a huge amount of potential customers and sales...

A Call-to-Action (CTA) is a phrase, a line of text or link that prompts your visitors to take a next step on your website. CTAs are you telling a visitor to do something in order to receive information, to talk to someone or to make a purchase. We know they are...

If you’re a small business owner and are looking for cost-effective and interesting marketing methods to grow your business and client list, we’ve got some options for you. With almost half of the worldwide population now on the Internet, the potential reach of...

It’s no secret that, in order to expand your business, you need to increase your online presence. If you are not visible online then how can people find you? Promoting your business online may seem daunting with all the resources out there, but it is feasible. Read...

Business is good - Your products are selling and you’re making money. That alone is a major success! But what if there was something more you could do to get the ball rolling just a little faster? Would you be even more tempted to keep reading if we told...