When it comes to business communication, email tends to be a crowd favorite.

Not only is it a cheap mode of communication, it is also an extremely effective way to stay in contact with clients and colleagues. One can email via mobile and on-the-go…all while keeping your business exchanges organized, in writing and time-stamped for the record. 

Because email plays a significant part in how your business operates, it’s important to have a customized email address. An official business account will convey a sense of professionalism to your target market, and perhaps make you look more established. For example, which of the options below look best for business?

  1. [email protected]
  2. [email protected]
  3. [email protected]

Option C packs a punch, and is the most credible and memorable of the three. 

Equally important, an email with your company name can draw more business as people are more likely to open your emails if they can easily identify you in their inbox. A branded email promotes your product/service and can direct customers to your business website.

In other words, having a generic Gmail or Yahoo address is no longer going to cut it. 

Read below for simple tips and best practices when it comes to setting up your own business email. 

Set up a business website: Before you secure a business email, make sure you have a solid business website. Your professional website is a centralized hub where you can promote your product or service, provide more information and let your customers know how to contact you. You can make your business website even more powerful by showcasing your best work, testimonials and expert blogs. You’ll have to make a lot of strategic decisions about the layout, design and content, but the most important decision starts with the URL address. 

Pick a domain name that matches your business name so that customers can easily type in your URL and find you online. Your business email should match your business website, making your brand consistent across all platforms. 

Read: 6 Tips to Keep in Mind When Choosing a Domain Name)

Choose your email host: It’s critical for your email address to align with your company name and business website, so consider choosing from domains like .biz or .tel to ensure your email stays on-brand.

To set up your website and email, select a hosting package that includes business email. It may cost extra but it will make setup much easier. Simply go to your hosting site and go to the ”Email” section of your account. You can also go to G-Suite as a host, where the setup process is guided and self-intuitive.

Create an email for yourself and employees:
For the sake of professionalism, make sure your names follow the same sequence. Aim for simplicity and consistency. Here are a few popular formats.

just first name:

[email protected]
[email protected]
[email protected]


[email protected]
[email protected]
[email protected]

first initial last name:

[email protected]
[email protected]
[email protected]

Make your business email public: Connect your new customized email address with any marketing or accounting software you use as a business owner. Make sure to also add your new email to your social media accounts. And last but not least, email your contact list about your new and improved business website and business email. As you and your employees share a unified email address, you’ll see how a branded, customized email can become a great tool for collaboration, morale, marketing, and, of course, streamlined communication.