When it comes to online success for your business, one page can make or break you. Of course we are talking about online search rankings, where landing on Page 1 is the ultimate goal. This means that your website is visible on the first page of search results. The...

The Small Business Guide to Online Reviews Online reviews might seem like an afterthought to business owners who have to wear many hats and put out daily fires. Bad reviews can also seem like a business owner’s worst nightmare, largely because it’s something they may...

So, you’re just about ready to establish a website for your small business, nonprofit, or campaign. But the idea of web design, web hosting and blogging on the daily is already beginning to feel overwhelming.   Delaying the launch of your website can be detrimental to...

A business website, no matter how basic, requires some strategy built around it, from the font and color scheme to the content and domain name. This might sound overwhelming, but don’t fret. We turned to Sarah Fruy, a pro when it comes to marketing, digital...

Making sure your business ranks at the top of local search is just one step to making sure customers can find you online. Placing your small local business on a free listing site is another (yet equally important) way to reach locals.   But where do you start?   From...

Once upon a time, branding simply referred to a company’s name, logo, tagline and symbol. Now that the Internet plays such a huge role in marketing, branding has evolved to encompass so much more, and thus has become a critical component to success. Nowadays, you have...

Local search optimization can make or break your small business. So once in awhile, ask yourself, can customers find your business with a quick Google search? To succeed online, all businesses have to implement some level of search engine optimization (SEO) strategy....

Your domain name isn’t just the words you type into the address bar at the top of your Internet browser. A lot of businesses don’t give their domain names that much thought because they don’t realize the importance, but it’s one of the most critical aspects of your...

The Holiday Season has arrived, or is currently in full swing (we are talking to you if you started decorating your house for the winter holidays as soon as the last trick ‘r treater left your door), and so with it comes a huge amount of potential customers and sales...

A Call-to-Action (CTA) is a phrase, a line of text or link that prompts your visitors to take a next step on your website. CTAs are you telling a visitor to do something in order to receive information, to talk to someone or to make a purchase. We know they are...