With U.S. inflation at an all-time high, it comes as no surprise that consumers have started to pull back their spending and become more selective on how they spend their cash.  That means, as a small business owner, the need to acquire new customers – and retain...

After Brainstorming and branding you have to determine your next steps for starting a business. So you want to start your own company. But where to begin? First you must pick an industry in which you can thrive, zero in on a specific product or service, and begin...

Whether you’re launching a new blog or rebranding your small business website, think about every aspect that goes into a successful online venture. While everyone usually thinks about the web design and branding aesthetic, they often overlook one of the most important...

An official business account will convey a sense of professionalism to your target market, and perhaps make you look more established.

Want your business to evoke a great first impression? Give it a unique and commanding name—one that readily conveys the essence of your brand.