Selling | Registrars
To help ensure high recurring sales and renewal rates, we’ve provided best practices and insights for selling .tel domains
In order to ensure high recurring sales and renewal rates, we recommend that you follow these best practices when selling .tel domains.
- Clearly separate .tel from other domains by highlighting its unique features, such as free telhosting, SEO benefits and optimization for mobiles
- Create and maintain a dedicated .tel landing page
- Tailor marketing to your audience
- Promote our free .tel applications on the landing page
- Drive renewals by demonstrating value and giving real-life examples
- Encourage drop-catching expiring domains
To effectively market .tel domains you need to explain .tel differently from other domains and services. The best way is to create a dedicated landing page that highlights the unique advantages of .tel, and embed this information as callouts, links and and other visual means throughout your purchase paths and processes.
Here are the key messages explaining the .tel product offering:
Offer a quick and easy online presence
With .tel, businesses and individuals can setup their own web presence and be found online in minutes. A .tel used as an online business card can be a great first step online, that’s up and running in minutes, and can work to compliment a website to provide SEO benefits and mobile optimisation. Used as a dynamic contact-us page, it will contribute to the business’ online portfolio alongside their websites and social profiles; for an example.
Showcase mobile optimisation
Increasingly, businesses and professionals realise the need for a fast, efficient and inexpensive mobile presence. Because of its unique characteristics, .tel is ideally positioned to respond to this demand.
In addition to looking great on mobile devices, .tel comes with a number of free .tel applications for the iPhone and Android devices that can be used to easily navigate and/or manage data stored in a .tel. These apps improve the customer experience and value proposal, and can be promoted both before and after the purchase.
Explain the SEO benefits
Due to its unique communication purpose and other SEO-friendly features, a .tel domain can be useful both as an independent asset, and as a tool for promoting other online resources.
Mobile search is growing exponentially and Google have recognised the importance to smartphone users that the sites they find are mobile friendly. As such they have introduced a “Mobile Friendly” tag to all of their mobile search results. All .tel domains, by being automatically mobile friendly, qualify for this label which is becoming an important differentiator for mobile users.
Target existing resellers
The innovative .tel service appeals to a much wider audience than traditional domain name buyers. Many .tel owners have never bought a domain before, and the distribution channel needs to cater to this new market.
You need to engage the right resellers from your channel to substantially increase .tel sales.
Make it easy to get started
Just like with registrants, resellers need to understand the benefits and unique features of .tel domains. Supply materials for new resellers to get them set up and selling .tel domains. Share logos, banners and other marketing materials and setup an example reseller site.
Talk to us about working with your resellers, let us take the strain out of educating and training, ask us to look at how .tel could fit with their particular businesses.
To achieve a high renewal rate, ensure that your customers understand the full value of the .tel service. You could include positive quotes from existing customers and emphasise some of the benefits such as:
- All-in-one solution for the online space: A .tel is the one central place where people and businesses can publish all their contact information online quickly and easily available for one small annual fee.
- Smartphone friendly: Mobile use and searching is still rising rapidly. A .tel is specially designed to display on smaller screens and minimise data use.
- Search engine optimisation: A .tel delivers instant online visibility and its structured format is SEO friendly. It is also tagged by Google as “Mobile Friendly” in mobile search results.
We recommend that in your communications to .tel owners you encourage regular updates and sharing of their .tel domains. This will help with the site’s SEO rankings and, as we know, a used .tel will be renewed.
If your sales force experiences barriers from the customer, they may need to explain
.tel further in comparison to other products and services. Click the links below for talking
points that will help re-focus your clients’ minds on how a .tel domain can benefit them.
No, a .tel is a mobile-optimized online digital profile accessible from any device.
with no technical skills required.
Publishing drop lists lets registrars offering back ordering services to customers whose first choice names may already be taken. Using the list linked here you can publish some or all .tel domains that will become available for re-registration in the coming days, which will allow you to secure desired names on your customers’ behalf when those names become available. Use this list in conjunction with your own systems to easily re-register expiring .tel names once released.
The droplists are published daily around 06:45 UTC and are currently available in CSV and JSON formats